Social Media and Law Enforcement: A communications force multiplier

Presented by the Minnesota Chiefs of Police Association


POST #9041-0080; 7 Credits

August 24 -- 8:30pm - 4:30pm

NJPA Training Facility
Staples, MN

Free for NJPA Region 5 Members, $20 for all other attendees 

Click here to register


Social media is an increasingly valuable tool for local law enforcement as a means to maintain control over an agency's reputation, investigations, crimes solving capabilities and traditional media engagement.

Furthermore, the President's Task Force Report on 21st Century Policing recommends the use of social media as a means of community interaction and relationship building.

The Minnesota Chiefs of Police Association social media course is aimed at CLEOs, command-staff and supervisors in agencies that are either using social media or intend to use it in the near future. The course will help students develop a comprehensive social media strategy, generate interesting and compelling content and manage the work-flow needed to keep the social media platforms current. More specifically, students who attend will:

  • Understand the benefits and drawbacks of most widely-used social media platforms
  • Learn techniques and strategies to grow following and increase engagement on their social media platforms
  • Learn best practices on developing and managing social media platforms
  • Review key policy considerations to address data practices and first amendment issues
Agenda:

Introduction to social media platforms

Benefits of social media for law enforcement:

  • Countering negative community perceptions
  • Improving media relations
  • Managing information flow Solving Crimes
  • Building community trust

Policy development to address:

  • data practices
  • 1st Amendment issues

Internal social media management:

  • Generating content internally
  • Getting buy-in from officers
  • Managing the external release of information on social media platforms

Building your online community:

  • Identifying audiences (Citizens, city leaders, business community, stakeholders and media)
  • Getting people to follow you
  • Developing engaging content

Click here to register today